There’s a lot more to your brand than just a clever logo or image. It’s also fair to say that a successful brand has a recognizable and compelling visual identity. As a unique identifier that will show up in every piece of your marketing – from your letterhead to your website, to social media, to
Make Your Mark: What does your brand mark say about you? Read More »
Long gone are the days when your website could simply be an online brochure loaded with text and sparse on useful functionality. The internet is forever changing, and there are always new website standards to meet and security measures to update. Websites, just like businesses and organizations, are constantly evolving. With e-commerce, streaming video, database driven content, and more,
Could Your Website Use a Refresh? Read More »
Admittedly, it takes a certain mindset to find positives in the current pandemic. But they are there, if you look hard enough. From increased productivity achieved by remote workers; to innovations that enable such workers; to identification of ‘cracks’ in our society and infrastructure (e.g. the need for deeper and more widely distributed inventories of
Getting Out from Under the Cloud Read More »
Drive Research is a market research firm in Syracuse, NY Although market research serves many purposes, one may not often think of direct return on investment (ROI) with surveys, focus groups, or research interviews. Typically, the play on market research is longer-term where results are used to build out strategies. Market research has always been
Guest blog: 4 Ways to Use Data for Marketing Strategy Read More »
It goes without saying that these are extraordinary times, calling on leaders of all kinds of organizations to innovate, solve problems, control damage, mitigate risk, and even minimize panic across disciplines — particularly finance, operations, workforce management, revenue generation, supply chain management, customer service, and IT. Not least among the areas requiring management’s attention is
Communicating in the Time of COVID-19 Read More »
NOTE: THIS BLOG — BY COWLEY CREATIVE DIRECTOR, JOHN HOESCHELE — WAS ORIGINALLY FEATURED AS A GUEST BLOG FOR OUR FRIENDS AT DRIVE RESEARCH, SYRACUSE NY If you subscribe to the belief that a marketer’s ability to evoke a positive response from a consumer happens more readily, efficiently, or consistently when a legitimate consumer need
3 Ways to Use Research to Improve Your Marketing Creative Read More »
Cowley Associates today announced the addition of John Hoeschele, who will serve as the agency’s creative director and copywriter — in addition to assisting with account service, new business development, and agency promotion. Hoeschele has 30+ years of experience as a writer, ad agency creative director, and marketing manager – including heading the marketing-communications /
Cowley Associates Hires Hoeschele Read More »
It may be counter intuitive to hear ‘money-saving tips’ from your ad agency, but the best agencies (aka: the ones who deliver honest council as well as on-target and on-message creative) should have no compunction about helping their CMO clients spend their dollars more prudently. In that spirit, here are three simple but powerful steps
Three tricks to improve your ad agency’s performance AND save $! Read More »
Cowley had the recent pleasure of teaming up with Colgate University’s Office of Annual Giving on a new fundraising campaign called, “Pass the Torch.” The Colgate torch is a living symbol that unifies the entire Colgate community. As a guide and a source of light and inspiration, it represents the best of learning and discovery
Colgate University Pass the Torch Campaign Read More »
Cowley had the recent privilege of teaming up with ECR International to help them introduce a new line of heating products for their Dunkirk and Utica brands. Filmed completely on location at ECR’s lab, we used a mix of on-screen graphics and cinematic shots of the product to help accentuate important details. In total there
Videos to Introduce ECR International Products Read More »
