If well-handled, mistakes can be a great opportunity to build brand loyalty. While it’s often best to get things right the first time, mistakes are inevitable. And, in some cases, mistakes can be costly and can impact your customers’ willingness to keep working with you down the road. According to the White House Department of
m-Tip 2: How You Handle Errors Can Help Build Your Brand Read More »
As communications technology evolves at an ever-increasing pace and more products and services compete for attention from consumers, there are those who are sounding the death knell for long copy. Again and again, we are told “Nobody reads anymore” and “Long copy is dead” because technology reduces attention spans. But there isn’t as much unanimity
The case for long copy Read More »
Wondering how to react to upcoming bans on third-party advertiser data tracking? If Google’s forthcoming policy prohibiting third-party tracking data has you at a loss for ways to reliably gather intel on your audiences, consider gathering data straight from the source: users themselves. Using zero-party data-tracking tools like quizzes, polls, and surveys gives you the
m-Tip 1: How To Beat The Ban On Third-party Cookies Read More »
As we conclude this second pandemic-crazy year, we thought we’d do something a little different with our December blog post to ring out the old year and welcome the new one: We posed a simple question to our team members’ — “What are your hopes for 2022?” The results are posted below. With luck, many
Our team’s wishes for 2022! Read More »
Thanksgiving is at our door step once again and it’s time to reflect on what we’re grateful for and give thanks. We are all thankful for the obvious things – e.g., good health, family, friends, a roof over our heads, etc. But what about thinking about — and showing some appreciation for — the person
Let’s be thankful for 5-star service! Read More »
In this day and age, optimum accessibility to your website is of utmost importance. Any visit to your site should be a positive, user-friendly experience for everyone, including people with visual, hearing, or physical disabilities. The Americans with Disabilities Act (ADA) doesn’t formally state that websites must be accessible — as it was created well
How Accessible Is Your Website? Read More »
In the old days, corporations and other organizations published mailed newsletters to keep their customers, employees, channel-partners, or other stakeholders informed. These were typically lengthy documents that took lots of time, effort, and money to produce, print, and mail. As a result, they often wound up producing a kind of organizational dread: “Oh damn: It’s
How to Build a More E-ffective E-mail Newsletter Read More »
Every business needs a website, but what do you do if you have more than one target audience – or more than one product line or service? Marketing to multiple audiences with one clear and cohesive website can be tricky. When you’re trying to reach a wide range of clients with multiple needs, there’s a
4 Tips to Ensure Your Website is Adept at Handling Multiple Audiences Read More »
Last month we talked about the challenges that the healthcare industry has faced in recruiting top healthcare talent in today’s competitive landscape. In that first installment covering the continuum of recruiting, we highlighted the three key components of outbound marketing – or the “push” so to speak. Now, we’re diving deeper and exploring the “pull”
Improving Your Healthcare Recruitment Marketing: Part 2 Read More »
Between high turnover rates and talent shortages, the healthcare industry has long faced difficulties in recruiting quality employees. Then, bringing along challenges of its own, COVID-19 ushered in a new wave of virtual job fairs, remote screening and digital recruitment. With these ever-increasing demands, how do you attract top healthcare talent in today’s competitive landscape?
Improving Your Healthcare Recuritment Marketing: Part 1 Read More »
