Emotion remains a strong motivator in marketing, regardless of what product or service you’re promoting. Given that emotionally-engaged customers spend up to two times more than customers without an emotional connection to your business, it’s essential to think outside the box for ways to incorporate human feeling into your messaging. (And that’s true whether you’re […]
There’s a lot more to your brand than just a clever logo or image. It’s also fair to say that a successful brand has a recognizable and compelling visual identity. As a unique identifier that will show up in every piece of your marketing – from your letterhead to your website, to social media, to
Make Your Mark: What does your brand mark say about you? Read More »
Cowley recently launched a new website for Loretto, “a comprehensive continuing care organization which provides a variety of healthcare services for adults of all ages throughout Central New York.” The website showcases a full-width, responsive design that highlights emotionally engaging images aimed to connect with the visitor in a more sensitive way. The two-toned, blue
New Website and Annual Report for Loretto Read More »
Last week Cowley launched a brand new website for FamilyCare Medical Group! FCMG is a multispecialty medical group made up of over 80 physicians and 50 nurse practitioners in a wide variety of specialties. They practice in over 40 locations throughout Onondaga, Cayuga, and Cortland counties, and they’re constantly adding new doctors and locations. FCMG
New Website for FamilyCare Medical Group Read More »
Don’t get me wrong, I would have clicked on this in a heartbeat when I first started my internet marketing gig. Google Analytics was always the elusive, mysterious, powerful tiger back then: something I knew was awesome but never could get a hold of. All I saw was a lot of information I really didn’t
Google Analytics For Dummies Read More »
