If your organization has a presence on social media sites like LinkedIn and Facebook – but hasn’t leveraged “groups” – you’re missing out on free and potentially meaningful exposure. When advertisers run sponsored ads or boosted posts on social media, they’re afforded a chance to ‘target’ users of those platforms based on broad criteria, such […]
m-tip 9: Have you utilized the power of social media “groups?” Read More »
Are you fully leveraging reviews and other word-of-mouth methodologies? Research repeatedly demonstrates that other customers’ views — whether they take the form of online reviews, short endorsements, or full-blown testimonials — are the primary deciding factor in an astonishing 20-50% of purchases made and can affect everything from purchase rates to brand perception. Moreover, the
m-tip 4: Foster brand loyalty with the help of existing customers! Read More »
As communications technology evolves at an ever-increasing pace and more products and services compete for attention from consumers, there are those who are sounding the death knell for long copy. Again and again, we are told “Nobody reads anymore” and “Long copy is dead” because technology reduces attention spans. But there isn’t as much unanimity
The case for long copy Read More »
