If your business sells to other businesses (aka: B2B), and you’ve found yourself navigating shifting buyer behavior, rapid tech advancements, and tighter budgets — we’re here to tell you that you aren’t alone. But as we approach the halfway point of 2025, it’s worth stepping back for a moment to catch our breaths and reflect […]
What’s Working in B2B Marketing in 2025? 5 Trends Defining B2B Success Read More »
Emotion remains a strong motivator in marketing, regardless of what product or service you’re promoting. Given that emotionally-engaged customers spend up to two times more than customers without an emotional connection to your business, it’s essential to think outside the box for ways to incorporate human feeling into your messaging. (And that’s true whether you’re
The growth of podcasting presents a marketing opportunity worth hearing about! Looking for new places to promote and build your brand beyond traditional media? Consider podcast advertising! Research indicates that more than one third of Americans regularly listen to podcasts; up to 55% of listeners have made a purchase based on an ad they’ve heard
m-tip 5: Try podcast advertising to engage new customers! Read More »
As communications technology evolves at an ever-increasing pace and more products and services compete for attention from consumers, there are those who are sounding the death knell for long copy. Again and again, we are told “Nobody reads anymore” and “Long copy is dead” because technology reduces attention spans. But there isn’t as much unanimity
The case for long copy Read More »
There’s a lot more to your brand than just a clever logo or image. It’s also fair to say that a successful brand has a recognizable and compelling visual identity. As a unique identifier that will show up in every piece of your marketing – from your letterhead to your website, to social media, to
Make Your Mark: What does your brand mark say about you? Read More »
Drive Research is a market research firm in Syracuse, NY Although market research serves many purposes, one may not often think of direct return on investment (ROI) with surveys, focus groups, or research interviews. Typically, the play on market research is longer-term where results are used to build out strategies. Market research has always been
Guest blog: 4 Ways to Use Data for Marketing Strategy Read More »
After what seemed like a very short summer, my time here at Cowley has come to an end. Before I leave however I feel like I need to write one more blog post explaining how truly great of an experience I had here at Cowley Associates this summer. Responsibilities The responsibilities varied day by
Internship Reflection Read More »
Recently we were approached by Stickley and asked to develop a campaign which incorporated TV, radio, newsprint, direct marketing, multimedia and PURLs (personal URLs). By targeting specific demographics with specific messaging, the “Stickley Gets Me” campaign was able to attract different audiences and make the Stickley brand more approachable, while at the same time maintaining
Stickley Gets Me: Direct Marketing and PURLs Read More »
