If your organization has a presence on social media sites like LinkedIn and Facebook – but hasn’t leveraged “groups” – you’re missing out on free and potentially meaningful exposure. When advertisers run sponsored ads or boosted posts on social media, they’re afforded a chance to ‘target’ users of those platforms based on broad criteria, such […]
m-tip 9: Have you utilized the power of social media “groups?” Read More »
Breaking into the complex world of social media influencers? Here are some steps to demystify the process! With total investment in influencer marketing set to reach billions in the coming years, it’s no wonder many in the marketing world are looking to dip their toes into this segment of the social media. While this may
m-tip 8: Is it time to tap the power of influencer marketing? Read More »
A company’s sonic logo can strengthen brand recognition and forge an audible connection to your customers. Consider the iconic sounds affiliated with top companies: the tymponic signature that accompanies the Netflix logo animation; the SFX you hear when turning your key in the ignition of your car; or (an old favorite of ours in the
m-tip 7: Consider a sonic signature to forge an audible connection. Read More »
Emotion remains a strong motivator in marketing, regardless of what product or service you’re promoting. Given that emotionally-engaged customers spend up to two times more than customers without an emotional connection to your business, it’s essential to think outside the box for ways to incorporate human feeling into your messaging. (And that’s true whether you’re
The growth of podcasting presents a marketing opportunity worth hearing about! Looking for new places to promote and build your brand beyond traditional media? Consider podcast advertising! Research indicates that more than one third of Americans regularly listen to podcasts; up to 55% of listeners have made a purchase based on an ad they’ve heard
m-tip 5: Try podcast advertising to engage new customers! Read More »
Are you fully leveraging reviews and other word-of-mouth methodologies? Research repeatedly demonstrates that other customers’ views — whether they take the form of online reviews, short endorsements, or full-blown testimonials — are the primary deciding factor in an astonishing 20-50% of purchases made and can affect everything from purchase rates to brand perception. Moreover, the
m-tip 4: Foster brand loyalty with the help of existing customers! Read More »
When advertisers moved away from direct mail, they left a vacuum you can fill! When advertisers moved away from direct mail, they left a vacuum you can fill! Given that the pandemic shifted nearly all business transactions to the virtual sphere, it’s not surprising to see reports indicating that email flow from companies increased by
m-Tip 3: Don’t Discount The Continuing Power Of Direct Mail Read More »
If well-handled, mistakes can be a great opportunity to build brand loyalty. While it’s often best to get things right the first time, mistakes are inevitable. And, in some cases, mistakes can be costly and can impact your customers’ willingness to keep working with you down the road. According to the White House Department of
m-Tip 2: How You Handle Errors Can Help Build Your Brand Read More »
Wondering how to react to upcoming bans on third-party advertiser data tracking? If Google’s forthcoming policy prohibiting third-party tracking data has you at a loss for ways to reliably gather intel on your audiences, consider gathering data straight from the source: users themselves. Using zero-party data-tracking tools like quizzes, polls, and surveys gives you the
m-Tip 1: How To Beat The Ban On Third-party Cookies Read More »
